Lloyds Living adds 104 new rental homes to the Midlands

Lloyds Living and Gleeson Homes are delighted to announce the continued growth of their partnership, with agreements secured across two developments in the Midlands region.

The latest collaboration will see a total of 104 private rental homes delivered across the two developments, further strengthening the relationship between the two organisations and supporting the provision of high-quality, professionally managed homes in areas where demand for affordable housing continues to grow.

The homes will be delivered across developments at Hollinwell Heath and Watermills, both offering a mix of two, three and four-bedroom properties designed to meet the needs of a broad range of residents and families.

Watermills CGI PR

The latest agreements build on an established partnership between Lloyds Living and Gleeson. In 2025, the two organisations agreed to deliver 170 high-quality rental homes across three developments in Knottingley, West Yorkshire; Chopwell, County Durham; and Goldthorpe, South Yorkshire.

The announcement marks an important milestone for both businesses, representing the fifth and sixth deals completed between Lloyds Living and Gleeson and the first developments in the Midlands region. Building on the success of previous collaborations in the North of England, the partnership continues to support the creation of sustainable communities while expanding access to modern, energy-efficient housing.

A total of 17 homes have already reached Golden Brick at Hollinwell Heath, while 57 homes have been exchanged at Watermills, where the first Golden Brick completion is expected later this year.

Matt Burgess, CEO of Lloyds Living, said:

“We continue to build on our relationships with housebuilders, like Gleeson, to increase the supply of professionally-managed, quality single-family homes available to rent across the country.

“Partnerships, like this one with Gleeson, are key to increasing the number of homes being built for buyers and renters alike – giving more people the opportunity to live where they want, in the good quality kind of new homes they want to live in.”

Lloyds Living bring extensive experience in providing professionally managed rental homes in desirable locations, offering residents high-quality, sustainable and hassle-free living. Gleeson Homes’ commitment to delivering exceptional value, energy-efficient homes align closely with Lloyds Living’s ambition to expand access to quality housing across the North of England and the Midlands.

Allen Marshall, Regional Managing Director at Gleeson Homes, commented:

“It’s an exciting time for our region as we partner with Lloyds Living across two developments. Both agreements demonstrate the strength of our relationship and our shared commitment to increasing the supply of high-quality homes in the areas where they are needed most. Together, we are helping to create thriving communities while providing residents with better access to affordable, energy-efficient homes.”

Construction works across both sites are currently in progress, with the first phased completions on the rental properties expected over the coming months. 

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